Making Money Despite the Rent
I once thought that launching a company just like Lafnac Digital Computers would be good. I mean, selling electronics; that’s got to be gold, correct? Folks are always on the lookout to get the newest gizmo. And having a midtown Manhattan location that’s simply blocks away from world- famous Times Square with its throngs of tourists, ready to go shopping; just how could anything be easier? But I’m older plus wiser now, and even if I blatantly underreported my income (heh heh) or even cheated customers outright it would be difficult to break even, much less turn out a unpretentious profit. Precisely why so? Simple: the renting might be insane for such a location!