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25 February
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Motorola Cell Phones No Contract Becoming Hotter Than Ever

After a solid year end quarter, Motorola Cell Phones No Contract plans to keep on staking its claim to the smartphone market by releasing an unique 20 smartphones in 2010. The company did very well last year making No Contract Cell Phones such as the Droid for Verizon Cell Phones and the Cliq for T-Mobile Cell Phones. With the 20 cell phones scheduled to come out this year includes a Google device that will be sold directly to consumers vs one sold through the carrier. This has turned into a more popular move recently, take the Google Nexus One for example and Motorola Cell Phones was quick to jump on board with the idea.

Yes, the portable device market is rebounding and many or even all companies expect nice things in 2010. But to get profits they will need products and it seems as though Motorola Cell Phones has no absence of those. We the purchasers might think about 2009 as a “testing the waters ” type of year for Motorola Cell Phones. Well, after a positive reception from the general public, the company hopes to go from “testing the waters ” to taking a market share of the smartphone industry. In other words, they feel they’re prepared to dominate the market. But 20 cell phones in a single year, is this oversaturation, over aspiring, in general a really bad idea.

Likely it isn’t. Why do you ask? Well, think of what 20 cell phones can accomplish in a single year. The company can focus a few phones on the business demographic, another couple on multimedia aspects for a young audience, a few camera phones, some cross over devices ; fundamentally, a touch of everything. But they will also be able to explore new ideas, specific niches, get a grasp on different technologies, dip a toe in the water with innovative concepts while still turning a nice profit with already proven devices. With 20 phones in a single year they can allow a flop or 2, but imagine if some of the more experimental concepts don’t flop, instead they are great success stories? Well, then they have done possibly as well as they can expect. And I assume this is the logic behind the launch of so many devices. So expect that a wide range of phone within that twenty, not just 20 nearly identical devices.

It is now reasonable to say that the market for cell phones is essentially just a smartphone market. There are very few basic handsets left and that is why there’s such a scramble to make a name for a company in the changing market. It’s now or never. This may well be the year that decides which cell phone makers will be a force in the approaching years and what companies will target other projects totally. Certainly it feels as if Motorola will stake its claim among the big boys of the industry.

 
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